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Website Design

Website Design
You only get one chance to make a first impression and we can know your website will attract local customers when working with us.
Websites need to be both beautiful and functional and our websites are both.
If your site does not properly convey your brand, services, products and calls to action it is no better than a printed brochure sitting in a draw.

We can make sure this does not happen by leveraging our website design best practices gained through years of experience and 1000s of sites.

Responsive Web Design

Be sure to check out our Starter Website Package along with our Premium Website Design Themes to see our themes and website portfolio of projects with real site demos. We take a mobile-first approach which ensures that your website is optimized on all mobile devices. This is better known as responsive website design which has three key features: a flexible or fluid grid, flexible images, and CSS3 media queries. These features allow the website to “adapt to the viewing environment”. The website adjusts for viewers so they won’t need to scroll in all directions and zoom in and out whenever browsing via smartphones, tablets, and laptops.

Supported & Recommended: Responsive Web Design

Google’s preferred method of servicing mobile users: responsive web design. Of all three configurations supported by the search giant, it leans on responsive more because of its many advantages not just in improving user experience but also in speeding up web page indexing and ranking. According to the official Webmaster Central Blog, here’s what Google has to say when building smartphone-optimized websites:

Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

Because the desktop and mobile content are on a single URL, it is easier for user to find, link back to, and share that content. It is also easier for Google algorithms to assign the indexing properties to your content. “Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content,” the company explains.

Why You Need to Shift to Responsive Today

  • Be More Visible Online – The responsive configuration makes it easier for Google to index pages since its crawlers will only deal with one set of code. Since you won’t create a mobile site, you also avert the possibility of faulty redirects, allowing pages to be discovered and ranked.
  • Build and Improve Your Brand, Reputation – The Sterling Research and SmithGeiger study also found that 48% of users are “frustrated and annoyed” by a non-mobile-friendly site. Being perceived as “annoying and frustrating” won’t help your brand and reputation.
  • Capture Desktop and Mobile Targets – Desktop users roam your site effortlessly. But what if they use a smartphone or a tablet to browse? Some 48% of users think companies that have non-mobile friendly sites “don’t care” about their business. Googdbye, mobile user leads and sales.
  • Save on Development Costs – You need to spend upfront to get a mobile responsive website but it’s actually more cost-effective in the long run. It’s cheaper than building a separate mobile site and then maintaining two websites. It’s cheaper than losing mobile customers, too.
  • Give Focus to Your Marketing, SEO Efforts – It is hard enough to make your pages rank on the first page of Google for main keywords. Imagine if you had twice the number of pages you need to carry out optimization for. Imagine promoting a doubled number of URLs. Chaos will ensue.
  • Prepare Your Business for Long-Term Success – More and more page views are coming from mobile, and less from desktop. Next year, mobile viewers are expected to outnumber desktop users. With a responsive site, you are ready for this long-term shift in website traffic origin.
Ignore Google, Risk Losing Customers

Google is unrelenting when it comes to user experience, and that’s why it has the largest search share.

By following Google’s recommendation, you are providing quality experience to your site visitors, whether they connect via desktop or mobile. Remember, they are not just visitors; they can turn into leads that you can eventually convert into customers.

On the other hand, by ignoring Google’s recommendation of implementing responsive web design, you are preventing your site from being indexed by search engines the best way possible. You are also effectively sidestepping a crucial advice to improve your site visitors’ user experience, and therefore turning away prospect customers. So, do the right thing for your business: get a mobile responsive website today.

 

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CityClip Media is a full service firm providing integrated digital marketing solutions with specialization in search engine marketing, social media marketing, mobile marketing, video marketing, reputation marketing, Email Marketing, Pay Per Click Advertising, Press Release Syndication, Display Advertising and Custom Website Design

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