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Signs Your Website Is Ready for a Redesign Incorporating SEO Elements

Creating a world-class website is one of the single best investments that a business owner can make, but keeping up with the latest SEO techniques is no easy task. At some point, many business owners are going to realize that their web presence is not as powerful as it once was. Here is a look at five signs that it might be time to give your business’s website an update. (more…)

SEO Is Essential to Keeping Your Website Visible to Your Customers

Without SEO, a website can be invisible to search engines. A good webmaster will be able to use SEO in a way that allows search engines to find clues that will help the engines understand content. SEO allows you to have a website that is formatted and annotated in a way that search engines can digest. This is your best chance to be one of the top suggestions on search engine results pages.  (more…)

Building a Mobile Subscriber List

Simple tips on how to build a mobile subscriber list

  • Make sure all your printed promotional material includes a call to action and instructions to join your mobile list.
  • Include a professionally designed poster or cut-out to display with your mobile list info in your storefront (if applicable).
  • Make sure your online presence also includes mobile subscription boxes, or the information to join your mailing list.  This means every web page, every blog and all of your social media accounts (Facebook fanpage, Twitter profile, Linkedin etc…)
  • Do not buy a list that you didn’t build yourself.  These lists are low value and could get you in trouble for spamming.  It isn’t worth the price of sending texts to people who are uninterested.
  • Put your mobile opt-in info on your receipts!
  • If you have a radio or TV ad, work in your mobile offer, rules and instructions.
  • Add QR codes to all of your promotional material.
  • If you have a mailing list (online or off) message them and prompt them to join your mobile list.
  • Make a funny or viral-style Youtube video with your information.  If it is funny, unique or even plain weird it could go viral and get you a lot of viewers quickly.
  • Do a commercial or interview on your local public access channel.  It might not get a lot of views, but everyone who does view will be locally based.
  • You know where people always read…in the bathroom.  Put a poster with your mobile list info above urinals and on the inside of bathroom stall doors.
  • Add your keyword and shortcode to everything!  Making new business cards…add them to that even!

Tell everyone you can – scream it from the mountain tops.  A business conversation never ends unless you have said “Have I told you about my mobile club/campaign?”

What is Pay Per Click Marketing

The first and most important step to understanding how you can use pay per click marketing to better your business is to learn what, exactly, it is.  Here is a brief rundown of how pay per click marketing works and what it is all about:

Pay per click.  As its name suggests, you only pay for this type of marketing when someone clicks on your ad.  A click on your ad will deliver the user to the website of choice, as indicated in the campaign set up.

Bidding.  Not every ad will cost you the same per click.  The cost of each click is determined by competition – the larger the number of marketers there is vying for the same audience, the higher the click cost.  Generally speaking, you will have to bid on a price for your clicks – the highest bidder wins the ad space – and your pay per click provider of choice will recommend a bid range that will deliver your highest chances of winning.  While you don’t have to bid within that range, it is advisable that you bid either within it, or above it, if you want your ad to display.

Objectives.  Although the set up execution of pay per click marketing campaigns is virtually the same across the board, there are a variety of pay per click providers – in different mediums – that enable you to speak to your audience in unique ways, dependent on your primary marketing objective.  Whether you want to increase brand awareness, improve traffic flow to your business website, sell a product or service, or relay an important message, pay per click marketing can work for you.

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