Creating a world-class website is one of the single best investments that a business owner can make, but keeping up with the latest SEO techniques is no easy task. At some point, many business owners are going to realize that their web presence is not as powerful as it once was. Here is a look at five signs that it might be time to give your business’s website an update. (more…)
Without SEO, a website can be invisible to search engines. A good webmaster will be able to use SEO in a way that allows search engines to find clues that will help the engines understand content. SEO allows you to have a website that is formatted and annotated in a way that search engines can digest. This is your best chance to be one of the top suggestions on search engine results pages. (more…)
The first and most important step to understanding how you can use pay per click marketing to better your business is to learn what, exactly, it is. Here is a brief rundown of how pay per click marketing works and what it is all about:
Pay per click. As its name suggests, you only pay for this type of marketing when someone clicks on your ad. A click on your ad will deliver the user to the website of choice, as indicated in the campaign set up.
Bidding. Not every ad will cost you the same per click. The cost of each click is determined by competition – the larger the number of marketers there is vying for the same audience, the higher the click cost. Generally speaking, you will have to bid on a price for your clicks – the highest bidder wins the ad space – and your pay per click provider of choice will recommend a bid range that will deliver your highest chances of winning. While you don’t have to bid within that range, it is advisable that you bid either within it, or above it, if you want your ad to display.
Objectives. Although the set up execution of pay per click marketing campaigns is virtually the same across the board, there are a variety of pay per click providers – in different mediums – that enable you to speak to your audience in unique ways, dependent on your primary marketing objective. Whether you want to increase brand awareness, improve traffic flow to your business website, sell a product or service, or relay an important message, pay per click marketing can work for you.